Google AdWords
You have seen them before; Google AdWords. It's a type of special links, that Google place in their search results. These links resembles the ones in the search result quite a bit, but they do have some significant .
The normal search results on Google is created by Google themselves. It's the search machine, which find homepages on the internet, reads through the text and then assess how relevant the site is to a specific keyword search. These search results, we have very little control over on a day to day basis. Its exclusively Google and their systems, who decides which links goes in the top**. These links are called organic links since they are a part of Google's "body".
Google AdWords, on the other hand, is directly under our control. We can decide which words or sentences we wish to show up under, what the text in the AdWord ad has to be and which site we want the link to direct the user to if they click the ad . We have a lot more freedom to decide, exactly what we wish to show people on the internet and when we want to show them. Furthermore, these AdWord links are always positioned in the top of the search results so the users will see them.
Are there any downsides to this increased flexibility?
Of course we don't get all these extra options and abilities for free. It's a paid service. The specially adapted Google AdWords themselves, are free to get shown in the Google search results, but every time a user clicks the links, a minor fee is taken by Google.
Its these paid or sponsored links, that is, Google AdWords.
From this difference, it's quite obvious that organic links are not the same as Google AdWords.
What does a Google AdWords click cost then?
Now that we have learned that we have to pay for the click, how much should we expect to pay for a single click?
Unfortunately, there is no definitive answer to this. The reason is, that Google always try to show a certain number of Google AdWords links in a search result. Generally, Google will show 10-11 AdWord links per search result. If there's 25 people who has AdWords, these 25 people will compete for the places, and Google then places the one who's willing to pay the most in the top and the second right under him, and so forth.
This is why Google AdWords is referred to, as an online auction. At every search, Google lets a number of AdWords show up, and the people willing to pay the most, will be shown.
If everyone else is willing to pay a high price to get their link shown when a certain keyword is typed, then you have to pay a high price to be shown as well. The final price therefore depends on the same variables that apply to the real world; supply and demand. If there's a lot of searches on your subject and few providers of the product, the clicks will be very cheap.
What can we do for you AdWords?
We have a lot of experience with AdWords, we know how the system works and we can bid exactly the correct amount for your clicks to generate the highest amount of clicks for the lowest possible price.
Through monitoring of the campaigns we run, we can regularly adjust the bid at Google, so that we generate clicks to the most advantageous price. It requires both knowledge to the math behind Google's ad selection and in-depth knowledge about the users search patterns.
